Strategic Management

Our expertise

Our general expertise spans the entire spectrum from corporate strategy – i.e. creating corporate advantage through HQs, mergers, acquisitions, divestitures – to business level strategy – i.e. creating competitive advantage through positioning and use of resources.


Our specific expertise lies in the discovery of new business models, outsourcing and offshoring, and in shaping firm’s cooperative strategies with Open Innovation Communities.

Our methods

Methodologically, we

  1. Engage in question-driven workshops with practice partners, and we
  2. Complement this approach using state-of-the art large data-based, quasi-experimental, and experimental techniques (including RCTs – randomized control trials).

Further Readings

Non-technical

Alexy, O., Reitzig, M., “Managing the Business Risks of ‘Open’ Innovation,” McKinsey Quarterly, Winter 2012, 17-21.

Reitzig, M., Wagner, S. “Patently (Un)Clear”Business Strategy Review, Spring 2010, 28-33.

Technical

Richter, V., Janjic, R., Keck, S., Klapper, H., Reitzig, M. "Managing Exploration in Organizations: The Effect of Superior Monitoring on Subordinate Search Behaviour"Strategic Management Journal, 44/9 2023, 2226-2254.

Alexy, O., West, J., Klapper, H., Reitzig, M. "Surrendering Control to Gain Advantage: Reconciling Openness and the Resource-based View of the Firm," Strategic Management Journal, 39/6 2018, 1704-1727.

Reitzig, M., Wagner S. “The Hidden Costs of Outsourcing – Evidence from Patent Data,” Strategic Management Journal, 31/11 2010, 1183-1201.