Innovation Management

Our expertise

Our general expertise spans the entire spectrum of corporate innovation management – from idea generation to idea selection and idea protection.

Our specific expertise lies in designing ideation funnels for corporations and strategies for the protection of their intellectual property.

Our methods

Methodologically, we

  1. Engage in question-driven workshops with practice partners, and
  2. Complement this approach using state-of-the art large data-based and quasi-experimental techniques (including RCTs – randomized control trials).

Further Readings

Non-technical

Reitzig, M. “Smart Idea Selection – Is Your Company Choosing the Best Innovation Ideas?”  Sloan Management Review, Summer 2011, 47-52.

Henkel, J., Reitzig, M. “Big Picture – Patent Sharks” Harvard Business Review, June 2008, 129-133.

Reitzig, M., “How Executives Can Enhance IP Strategy and Performance,” Sloan Management Review, Fall 2007, 37-43.

Reitzig, M., “Strategic Management of Intellectual Property,” Sloan Management Review, Spring 2004, 35-40.

Technical

Reitzig, M. , Sorenson, O. “Biases in the Selection Stage of Bottom-up Strategy Formulation,”  Strategic Management Journal, 34/7 2013, 782-799.

Reitzig, M., Puranam, P. “Value Appropriation as an Organizational Capability: the Case of IP Protection through Patents,” Strategic Management Journal, 30 2009, 765-789.